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Taking a manufacturer as large as OMS to the Australian
marketplace was a daunting task.
The Linix Group defined the brand by establishing a sales network
throughout Australia and increasing staff directly marketing the product as OMS. This had not been
done before.
Within 12 months branches as OMS were opened in Sydney,
Melbourne, and Brisbane - the major trading points within Australia. A new warehouse facility was
established in Melbourne in 2012.
Sales growth since its association with Linix over 3 years ago
has risen on average 22% each year. OMS is well supported in both the contract and wholesale
markets.
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Unilamp has shown continuous growth over the last
5 years, and is now synonymous as one of Australia’s most profitable and reliable
brands.
An association between directors of over 10 years
allowed an easy transition for Unilamp to join the Linix Group. Under Linix, a focused sales team
was established which targeted variable market segments that Unilamp was previously not involved
with.
This success of Linix/Unilamp has seen Unilamp
offices open in Melbourne, Sydney, and Brisbane. Unilamp is supported in both the contract
and wholesale markets.
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Over its 16 year history, Optique Lighting has shown positive
sales growth. Now under the Linix Group Optique has again improved sales growth targets but has
done so with increased margins against a tough economic background.
With investments by Linix in new warehousing and administration
systems, Optique will see higher levels of margins and marketshare in the immediate future. Based
in Brisbane with sales agents throughout Australia, Optique Lighting has a very strong clientele in
contract, residential, and retail market segments.
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Innermost Australia was represented by Optique Lighting until
2010. Now under the Linix banner, Innermost Australia has been allowed to flourish since its own
brand hit the market.
Linix refocused Innermost at both high end Lighting and Furniture
representation via retail showrooms and heavily marketed the Innermost brand into major
architectural and design practices.
Innermost is represented in over 20 outlets around Australia and
has undertaken high end projects over the last 2 years. Its sales growth can be directly attributed
to its association with Linix Group.
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